DESIGN PRINCIPLES / EXERCISES

 ⭐Week1-week3(1.4.2022-1.20.2022)

Wu Tianyu / 0353484 / Bachelor of Design (Hons) in Creative Media

Design Principles

Exericse

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LECTURES

• Point

   A point or dot is the simplest element of design.

• Line

   Lines can indicate directions, define boundaries of shapes and spaces, imply volumes or solid masses, and suggest motion or emotion.

• Shape

   Refers to the expanse within the outline of two-dimensional area or within the three-dimensional object.

• Form

   Whereas a two-dimensional area is referred to as a shape, a three-dimensional area is called a form.

• Texture

   In visual communication design, texture refers to the tactile qualitiesof surfaces or to the visual representation of those qualities.

• Space

Space is the indefinable, general receptacle of all things – the seemingly empty space around us.within these limited boundaries, an infinite number of spatial qualities can be implied.

• Colour

Colour is the visual byproduct of the spectrum of light as it is either transmitted through a transparent medium, or as it is absorbed and reflected off a surface. Colour is the light wavelengths that the human eye receives and processes from are flected source.

• Contrast 

   Contrast is the juxtaposition of strongly dissimilar elements.Without contrast, visual experience would be monotonous.Contrast can provide visual interest, emphasise a point and express content.

 • Balance 

   Balance refers to the distribution of visual weight in a work of design.  It is the visual equilibrium of the elements that causes the total image to appear balanced. 

 • Emphasis 

   Emphasis is used to create dominance and focus in a design work. 

• Repetition/Pattern/Rhythm 

   Repetition could make a work of design seem active. The repetition of elements of design creates rhythm and pattern within the work. Pattern increases visual excitement by enriching surface interest.

• Movement 

   The way a design leads the eye in, around, and through a composition - the path the eye follows. 

• Hierarchy 

   Hierarchy is the choreography of content in a composition to communicate information and convey meaning. 

• Alignment 

   Alignment is the placement of elements in a way that edges line up along common rows or columns, or their bodies along a common centre.

• Harmony  

   Harmony involves the selection of elements that share a common trait. 

• Unity 

   Unity refers to the repetition of particular elementsthroughout your design — whether they’re colors, shapes or materials — to pull the look together.

• Proportion 

   Scale and proportion are both design elements that have to do with size. Scale is the size of one object in relation to the other objects in a design or artwork. 

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EXERCISE

1.

First, I saw a bonsai on Taobao (a shopping site in China), and I decided to use this pine tree to create.The picture below is the source of inspiration, because deer is also my personal favorite animal, so I also hope to use this element to create

The inspiration for my creation was a wallpaper about deer I saw on the Internet, so I wanted to combine the elements of "deer" and "pine tree", just like the antlers of the deer are like branches，and the pine tree looks like a jumping deer, so I made this sketch 

Because I am not satisfied with the simple line performance, it seems that the picture is too simple, and I think the pot below limits the "freedom"of the "deer",So I did some background processing

After processing, I found that the element of the pine tree could not be clearly seen in the picture, so I found a picture of the pine tree and filled it in the picture

plants, bokeh, pine trees, teal, trees | 6000x4000 Wallpaper - wallhaven.cc

In my images, deer are the animals representing the forest, and I also yearn for the freedom of those deer in the sparsely populated pine forest.

Here is the final result

2.

After watching "After the rain"(恋は雨上がりのように), I wanted to use this drama to create something

After the rain, anime, watercolor | 1920x1080 Wallpaper - wallhaven.cc

Based on the balance of yin and yang in Taoism in China, I wanted to design "恋" as an icon. I decided to split the word into two parts, graphic and text, and find a balance between them

After that I decided to use the word "恋" as the main element for creation

The upper part of the word "恋" looks like an umbrella, and second half I directly used the word "心", so my sketch is as follows

Because most of the elements directly use lines, I think I will use lines to make some decorations and strengthen the contrast between the upper and lower parts.

I try to use such lines and symbols to tell the heart of love under the umbrella in the rain as the story

Here is the final result

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REFLECTION

After this exercise, I found that I am not proficient in the use of design methods, and I am not particularly satisfied with my own works. For example, in the second work, I want to reflect the contrast between the upper and lower parts, but in the end it feels a little top-heavy. But no better alternative could be found. I enjoy the process of finding materials and creating on my own, and I still need more experience